51 Digital

Influence as One

  • CLIENT
  • 51 Digital
  • YEAR
  • 2023
  • SCOPE OF WORK
    • Branding
    • Art Direction
    • Type Design
    • Print
    • Motion Graphics

THE BEGINNING

51 Digital offers the most suitable content for brands' target audiences with Turkey's leading influencers as a digital marketing and talent agency.

The reimagined logo aligns the 51 brand’s dynamic shift towards a fresh, contemporary and geometric aesthetic.

THE STARTING POINT

51 Digital reached out to us for the first time since its establishment to renew its brand identity. We went through a very close and fantastic production process to position the new generation of influencers it represents and to shape the future of the brand. We created a young, dynamic, and attention-grabbing system. We found the mysterious and profound meaning of the mirror very suitable for the brand's future vision. The hypergraphic principles of the 1960s were reinterpreted for the brand's visual identity.

EXPANDING THE VISION

As we delved deeper into this transformative journey, we expanded our vision beyond the ordinary. Our goal was not just to rebrand but to redefine the very essence of influence in the digital age. We envisioned a landscape where 51 Digital's influencers would not merely follow trends but set them, becoming trendsetters in their own right.

Color palette consisting of serene and balanced pastel tones.
A vibrant and serene corporate identity that embraces the hypergraphic approach.

APPROACH

We live in an identity-less world. Conventionally, we've always been told to chase after big brands or ideologies. However, a significant digital transformation has occurred that has changed our lives and perceptions. We've left behind a century where we had to give up our identity to gain status. With the evolution of media, we've begun to find new ways to express ourselves. People chase after a story, an emotion.

Those stories are the ones that inspire us for what we can achieve. We now live in an age where we find ourselves, expanding our horizons. The era of unattainable celebrities has come to an end. In this sense, we now feel both individual and integrated.

When mirrors reflect us,
inspiration raise in our souls.

SOLUTION

In our pursuit of innovative communication, we've elevated engagement to an art form. It's not just about words and images; it's about the fusion of creativity and strategy. Our approach transcends the traditional boundaries of advertising, embracing a dynamic and fluid communication style. We have created works inspired by icons for a new formal understanding. We focused on the Hypergraphics formal form that reflects the bright, sharp, and new need of the future. We adopted the understanding that the expression is fed by many disciplines from the Letterists. By combining the iconography language of the media with the graphics and meaning of the text, we captured a colorful and bold form. We improved our communication by using a communication language enriched with abbreviations (emojigraphy).

DISCOVERING NEW NARRATIVES

In this evolving digital realm, we have discovered the power of narratives. It's not just about presenting products; it's about crafting compelling stories and evoking emotions. Brands no longer shout; they engage in meaningful conversations. We help brands become storytellers, weaving narratives that captivate and resonate.

Awards & Recognitions

5th IMA Awards

Gold Award

Best Report Design

5th IMA Awards

Gold Award

Best Motion Design

42st GMK Awards

Achievement Award

Best Corporate Identity Design

42st GMK Awards

Achievement Award

Best Motion Design

42st GMK Awards

Achievement Award

Typography Design / Title Design

Brandverse Awards 2023

Gold Prize

Best Corporate Identity Design

Brandverse Awards 2023

Silver Prize

Best Corporate Identity Design

Brandverse Awards 2023

Bronze Prize

Best Motion Design

41st GMK Awards

Achievement Award

Best Corporate Identity Design

41st GMK Awards

Achievement Award

Best Social Media Post and Story Design

41st GMK Awards

Achievement Award

Best Typeface Design / Text Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Mention Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Mention

Best Web Site Design

4th IMA Awards

Mention

Best Corporate Identity Design

4th IMA Awards

Mention Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Indoor Activity

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Website Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day