THE BEGINNING

51 Digital offers the most suitable content for brands' target audiences with Turkey's leading influencers as a digital marketing and talent agency.

THE STARTING POINT

51 Digital reached out to us for the first time since its establishment to renew its brand identity. We went through a very close and fantastic production process to position the new generation of influencers it represents and to shape the future of the brand. We created a young, dynamic, and attention-grabbing system. We found the mysterious and profound meaning of the mirror very suitable for the brand's future vision. The hypergraphic principles of the 1960s were reinterpreted for the brand's visual identity.

APPROACH

We live in an identity-less world. Conventionally, we've always been told to chase after big brands or ideologies. However, a significant digital transformation has occurred that has changed our lives and perceptions. We've left behind a century where we had to give up our identity to gain status. With the evolution of media, we've begun to find new ways to express ourselves. People chase after a story, an emotion.

Those stories are the ones that inspire us for what we can achieve. We now live in an age where we find ourselves, expanding our horizons. The era of unattainable celebrities has come to an end. In this sense, we now feel both individual and integrated.

When mirrors reflect us,
inspiration raise in our souls.

SOLUTION

In our pursuit of innovative communication, we've elevated engagement to an art form. It's not just about words and images; it's about the fusion of creativity and strategy. Our approach transcends the traditional boundaries of advertising, embracing a dynamic and fluid communication style. We have created works inspired by icons for a new formal understanding. We focused on the Hypergraphics formal form that reflects the bright, sharp, and new need of the future. We adopted the understanding that the expression is fed by many disciplines from the Letterists. By combining the iconography language of the media with the graphics and meaning of the text, we captured a colorful and bold form. We improved our communication by using a communication language enriched with abbreviations (emojigraphy).