51 Digital
Influence as One
- CLIENT
- 51 Digital
- YEAR
- 2023
- SCOPE OF WORK
-
- Branding
- Art Direction
- Type Design
- Motion Graphics
THE BEGINNING
51 Digital offers the most suitable content for brands' target audiences with Turkey's leading influencers as a digital marketing and talent agency.
THE STARTING POINT
51 Digital reached out to us for the first time since its establishment to renew its brand identity. We went through a very close and fantastic production process to position the new generation of influencers it represents and to shape the future of the brand. We created a young, dynamic, and attention-grabbing system. We found the mysterious and profound meaning of the mirror very suitable for the brand's future vision. The hypergraphic principles of the 1960s were reinterpreted for the brand's visual identity.
EXPANDING THE VISION
As we delved deeper into this transformative journey, we expanded our vision beyond the ordinary. Our goal was not just to rebrand but to redefine the very essence of influence in the digital age. We envisioned a landscape where 51 Digital's influencers would not merely follow trends but set them, becoming trendsetters in their own right.
APPROACH
We live in an identity-less world. Conventionally, we've always been told to chase after big brands or ideologies. However, a significant digital transformation has occurred that has changed our lives and perceptions. We've left behind a century where we had to give up our identity to gain status. With the evolution of media, we've begun to find new ways to express ourselves. People chase after a story, an emotion.
Those stories are the ones that inspire us for what we can achieve. We now live in an age where we find ourselves, expanding our horizons. The era of unattainable celebrities has come to an end. In this sense, we now feel both individual and integrated.
When mirrors reflect us,
inspiration raise in our souls.
SOLUTION
In our pursuit of innovative communication, we've elevated engagement to an art form. It's not just about words and images; it's about the fusion of creativity and strategy. Our approach transcends the traditional boundaries of advertising, embracing a dynamic and fluid communication style. We have created works inspired by icons for a new formal understanding. We focused on the Hypergraphics formal form that reflects the bright, sharp, and new need of the future. We adopted the understanding that the expression is fed by many disciplines from the Letterists. By combining the iconography language of the media with the graphics and meaning of the text, we captured a colorful and bold form. We improved our communication by using a communication language enriched with abbreviations (emojigraphy).
DISCOVERING NEW NARRATIVES
In this evolving digital realm, we have discovered the power of narratives. It's not just about presenting products; it's about crafting compelling stories and evoking emotions. Brands no longer shout; they engage in meaningful conversations. We help brands become storytellers, weaving narratives that captivate and resonate.
VISIT
Related Works
Awards & Recognitions
Recognitions
Awards 47
43rd GMK Awards
Grand Prize
Best Social Media Design
43rd GMK Awards
Achievement Award
Best Poster Design
43rd GMK Awards
Achievement Award
Best Illustration Design
43rd GMK Awards
Achievement Award
Best Motion Poster Design
43rd GMK Awards
Achievement Award
Best Logo Design
Felis 2024
First Place
Best Branding Design
36th Kristal Elma
First Place
Best Brand Identity
36th Kristal Elma
Bronz Award
Best Animation
36th Kristal Elma
Bronz Award
Best Illustration
36th Kristal Elma
Bronz Award
Best Logo Design
36th Kristal Elma
Bronz Award
Best UI/UX Design
LACP Vision Awards
Bronze Award
Best Report Cover
5th IMA Awards
Gold Award
Best Report Design
5th IMA Awards
Gold Award
Best Motion Design
42st GMK Awards
Achievement Award
Best Corporate Identity Design
42st GMK Awards
Achievement Award
Best Motion Design
42st GMK Awards
Achievement Award
Typography Design / Title Design
Brandverse Awards 2023
Gold Prize
Best Corporate Identity Design
Brandverse Awards 2023
Silver Prize
Best Corporate Identity Design
Brandverse Awards 2023
Bronze Prize
Best Motion Design
41st GMK Awards
Achievement Award
Best Corporate Identity Design
41st GMK Awards
Achievement Award
Best Social Media Post and Story Design
41st GMK Awards
Achievement Award
Best Typeface Design / Text Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Mention Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Mention
Best Web Site Design
4th IMA Awards
Mention
Best Corporate Identity Design
4th IMA Awards
Mention Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Indoor Activity
20th Altın Örümcek Web Awards
Bronze Award
Best Fashion & Beauty of the Year / Website
Istanbul Marketing Awards, 2021
Gold Award
Renewed Corporate Visual Identity Design
Istanbul Marketing Awards, 2021
Gold Award
Social Gender Equality Projects Communication Studies
40th GMK Awards, 2021
Grand Prize
Best Album Cover Design
Istanbul Marketing Awards, 2020
Gold Award
Best Sustainability Communication / UN Global Compact
Felis Awards, 2020
Achievement Award
Best Digtal UI & UX Of the Year / Website
18th Altın Örümcek Web Awards
Silver Award
Best Microsite Of the Year / Website
31th Kristal Elma
Bronze Award
Digital, Social Media & Activation / Website
Istanbul Marketing Awards, 2019
Gold Award
Best Sustainability Communication / YSDG Innovators
37th GMK Awards
Achievement Award
Best Website Design
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Design Licks Web Awards
Grand Prize
Site of the Day
The FWA
Talented Bookmark
Site of the Day
