Alaaddin, who was founded as an independent agency in 2004 has never lost this nature and continue to help brands to become future-proof, invited us to redefine their own brand strategy and brand identity.

IN BRIEF

Alaaddin is a very productive agency who has produced many inspirational works throughout the years and quite focused to the future. They are inviting their clients to a magical journey to build the brands or products of tomorrow. We worked very closely with their team to reflect the world of the agency which is fueled by strategy and creativity. But with what kind of an understanding? By unveiling the magical soul of Alaaddin.

SOLUTION

Creative illustrations and bold graphics are intended to be both evocative and instructive. We used metaphors, lines, balanced vivid colors and even the redesigned Alaaddin emblem and turned them into relatable design elements. While redefining the agency’s motto, we aimed to carry Alaaddin ecosystem to the future.

SOLUTION

While searching for a brand-new visual element in which we can emphasize the power of storytelling in brand identity, we embarked on a journey towards the main inspiration of Alaaddin, the story of ‘Aladdin’, the hero of the One Thousand and One Nights. In the 1992 film adaptation, Aladdin takes Jasmin on a journey with his magic carpet to show her all around the World. Just like Alaaddin, who takes brands on a magical journey with their strategies and creative solutions and enables them to discover brand new worlds and reach their goals. Alaaddin’s mastery in storytelling turns into a magical carpet and brands are elevated with this magic