Beamy
Stand Tall Be Beamy
- CLIENT
- Beamy Clothings
- YEAR
- 2020
- SCOPE OF WORK
-
- Branding
- Art Direction
- Packaging
- Advertising Campaign
- Motion Graphics
IN BRIEF
The Flamingo is the symbol of strong emotions. Amusement and relaxation are two major ones. Thus, symbolizes the brand story of Beamy. These two feelings are exactly what the brand wants tall and curved women to feel with their clothing line.
The Flamingo is the symbol of strong emotions
Flamingos are bright and vibrant animals. Beamy wants to encourage people to be more vibrant, social, and confident. Each detail in the logo is stylized accordingly. Curved forms and a confident look are chosen in that manner.
The Flamingo is the symbol of strong emotions. Amusement and relaxation are two major ones.
What we did
In our illustration, the flamingo stands on one foot only and maintains a great balance of their bodies for hours. Having a good balance in fashion is important. Flashy but elegant, colorful but aesthetic. This is the core of the Beamy brand.