Brickery

Let's Brick Together

  • CLIENT
  • Brickery
  • YEAR
  • 2022
  • SCOPE OF WORK
    • Brand System
    • Social Media

Brickery is a crowdfunding platform for building blocks and serves as an all-in-one manufacturer based in Germany 🇩🇪

New logo set.
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Iconography system.
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Color space.

THE BEGINNING

While emphasizing the creative power of designers who want to be visible with their designs, Brickery also creates a community with designers, building block collectors, and enthusiasts who come together to fund this creativity.

Brickery connects all kinds of building block lovers in different age groups. The enthusiasm for building blocks comes from our childhood and continues as we become adults. Nearly everyone has played with building blocks.

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Let's brick together.
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THE STRATEGY

To convey that Brickery manufactures building blocks, we wanted to create the smallest meaningful unit for the Brickery community using a 3D cube image. We created a graphic language that will instantly convey our main message with the icons we designed for each group of the community. A block is the smallest meaningful unit in our communication and it represents the people in each member group of the community.

As 4 different member groups come together, they create a rectangular form, like a brick. A brick is the smallest part of the Brickery community that is needed for the durable structure of the platform. We created our logo system and all of our visual communication materials from blocks and bricks. It is almost like our brand system is the first building block set designed at the Brickery community, and we had so much fun!

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We needed an invitation to play, create and spend time together as a community while emphasizing the brand's core values. Our motto, Let’s Brick Together invites both designers, fans, and collectors to build the community by supporting each other.

At the same time, we developed a unique use for the Brickery building block community by creating a new meaning for the verb 'to brick', which is derived from Brickery.

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As icons and blocks come together they create one block, the smallest meaningful unit in our communication and the smallest meaningful unit in the community.

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As these groups come together and create a community, the Brickery platform will start to build itself from a common passion for building blocks.

Let's brick together

Awards & Recognitions

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Web Site Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

The FWA

Shortlist

Site of the Day

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day

Altın Örümcek Web Awards

Shortlist

Best Celebrity Website of the Years

Related Works

social media, brand system brand system