Brickery
Let's Brick Together
- CLIENT
- Brickery
- YEAR
- 2022
- SCOPE OF WORK
-
- Branding
- Art Direction
- Advertising Campaign
- Motion Graphics
Brickery is a crowdfunding platform for building blocks and serves as an all-in-one manufacturer based in Germany 🇩🇪
THE BEGINNING
While emphasizing the creative power of designers who want to be visible with their designs, Brickery also creates a community with designers, building block collectors, and enthusiasts who come together to fund this creativity.
Brickery connects all kinds of building block lovers in different age groups. The enthusiasm for building blocks comes from our childhood and continues as we become adults. Nearly everyone has played with building blocks.
THE STRATEGY
To convey that Brickery manufactures building blocks, we wanted to create the smallest meaningful unit for the Brickery community using a 3D cube image. We created a graphic language that will instantly convey our main message with the icons we designed for each group of the community. A block is the smallest meaningful unit in our communication and it represents the people in each member group of the community.
As 4 different member groups come together, they create a rectangular form, like a brick. A brick is the smallest part of the Brickery community that is needed for the durable structure of the platform. We created our logo system and all of our visual communication materials from blocks and bricks. It is almost like our Branding is the first building block set designed at the Brickery community, and we had so much fun!
We needed an invitation to play, create and spend time together as a community while emphasizing the brand's core values. Our motto, Let’s Brick Together invites both designers, fans, and collectors to build the community by supporting each other.
At the same time, we developed a unique use for the Brickery building block community by creating a new meaning for the verb 'to brick', which is derived from Brickery.
As icons and blocks come together they create one block, the smallest meaningful unit in our communication and the smallest meaningful unit in the community.
As these groups come together and create a community, the Brickery platform will start to build itself from a common passion for building blocks.
Let's brick together
Awards & Recognitions
Recognitions
Awards
36th Kristal Elma
Gold Award
Best Brand Identity
36th Kristal Elma
Bronz Award
Best Animation
36th Kristal Elma
Bronz Award
Best Illustration
36th Kristal Elma
Bronz Award
Best Logo Design
36th Kristal Elma
Bronz Award
Best UI/UX Design
LACP Vision Awards
Bronze Award
Best Report Cover
5th IMA Awards
Gold Award
Best Report Design
5th IMA Awards
Gold Award
Best Motion Design
42st GMK Awards
Achievement Award
Best Corporate Identity Design
42st GMK Awards
Achievement Award
Best Motion Design
42st GMK Awards
Achievement Award
Typography Design / Title Design
Brandverse Awards 2023
Gold Prize
Best Corporate Identity Design
Brandverse Awards 2023
Silver Prize
Best Corporate Identity Design
Brandverse Awards 2023
Bronze Prize
Best Motion Design
41st GMK Awards
Achievement Award
Best Corporate Identity Design
41st GMK Awards
Achievement Award
Best Social Media Post and Story Design
41st GMK Awards
Achievement Award
Best Typeface Design / Text Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Mention Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Mention
Best Web Site Design
4th IMA Awards
Mention
Best Corporate Identity Design
4th IMA Awards
Mention Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Indoor Activity
20th Altın Örümcek Web Awards
Bronze Award
Best Fashion & Beauty of the Year / Website
Istanbul Marketing Awards, 2021
Gold Award
Renewed Corporate Visual Identity Design
Istanbul Marketing Awards, 2021
Gold Award
Social Gender Equality Projects Communication Studies
40th GMK Awards, 2021
Grand Prize
Best Album Cover Design
Istanbul Marketing Awards, 2020
Gold Award
Best Sustainability Communication / UN Global Compact
Felis Awards, 2020
Achievement Award
Best Digtal UI & UX Of the Year / Website
18th Altın Örümcek Web Awards
Silver Award
Best Microsite Of the Year / Website
31th Kristal Elma
Bronze Award
Digital, Social Media & Activation / Website
Istanbul Marketing Awards, 2019
Gold Award
Best Sustainability Communication / YSDG Innovators
37th GMK Awards
Achievement Award
Best Website Design
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Design Licks Web Awards
Grand Prize
Site of the Day
The FWA
Talented Bookmark
Site of the Day