Mehmet Sandal
Ideal Region, Artisan Production, Good Taste.
- CLIENT
- Mehmet Sandal
- YEAR
- 2022
- SCOPE OF WORK
-
- Branding
- Packaging
- Illustration
- Digital Media
- Photo Shooting
Mehmet Sandal is an organic food producer that is passionate to craft the best products with the organic produce and the traditional recipes of the locals from Karaman - Ayrancı region in Turkey.

IN BRIEF
Mehmet Sandal, the owner, wanted to combine his desire to preserve traditional tastes with his longing for the land where he was born and raised. He wanted to bring the traditional and natural flavors of the Karaman-Ayrancı region beyond the region’s borders using a high-quality artisanal production approach.



WHAT WE DID
As Ba'ndo, we repositioned this unique value offered by Mehmet Sandal to the market. Then we developed a brand strategy that will add meaning to Mehmet Sandal's brand value, to create a distinctive place in the minds of the artisan food lovers.
From rebranding to packaging, we wanted to emphasize the childlike joy in the core of the brand and portray it with elegance and sincerity found in artisanal food production. We created our illustrations and our digital media almost like cartoons with whimsical aesthetics and lots of color.





Freshness of Our Region, From Heritage Recipes to Your Table



No matter how old we get, flavors and smells can bring us back to our childhood.

Our tomato paste does not contain any additives, thickeners, or preservatives. It contains the best Tatar tomatoes grown in the lands of our region and our precious love.




No matter how old we get, flavors and smells can bring us back to our childhood. That's it! One of the most important reasons for me to enter the food industry in the land where I was born today, is my longing for the past and my desire to keep traditional tastes alive.
Mehmet Sandal
Founder
VISIT
Awards & Recognations
20th Altın Örümcek Web Awards
Bronze Award
Best Fashion & Beauty of the Year / Website
Istanbul Marketing Awards, 2021
Gold Award
Renewed Corporate Visual Identity Design
Istanbul Marketing Awards, 2021
Gold Award
Social Gender Equality Projects Communication Studies
40th GMK Awards, 2021
Grand Prize
Best Album Cover Design
Istanbul Marketing Awards, 2020
Gold Award
Best Sustainability Communication / UN Global Compact
Felis Awards, 2020
Achievement Award
Best Digtal UI & UX Of the Year / Website
18th Altın Örümcek Web Awards
Silver Award
Best Microsite Of the Year / Website
31th Kristal Elma
Bronze Award
Digital, Social Media & Activation / Website
Istanbul Marketing Awards, 2019
Gold Award
Best Sustainability Communication / YSDG Innovators
37th GMK Awards
Achievement Award
Best Web Site Design
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
The FWA
Shortlist
Site of the Day
Design Licks Web Awards
Grand Prize
Site of the Day
The FWA
Talented Bookmark
Site of the Day
Altın Örümcek Web Awards
Shortlist
Best Celebrity Website of the Years