Mehmet Sandal

Ideal Region, Artisan Production, Good Taste.

  • CLIENT
  • Mehmet Sandal
  • YEAR
  • 2022
  • SCOPE OF WORK
    • Branding
    • Packaging
    • Illustration
    • Digital Media
    • Photo Shooting

Mehmet Sandal is an organic food producer that is passionate to craft the best products with the organic produce and the traditional recipes of the locals from Karaman - Ayrancı region in Turkey.

Mehmet Sandal Brand Book

IN BRIEF

Mehmet Sandal, the owner, wanted to combine his desire to preserve traditional tastes with his longing for the land where he was born and raised. He wanted to bring the traditional and natural flavors of the Karaman-Ayrancı region beyond the region’s borders using a high-quality artisanal production approach.

WHAT WE DID

As Ba'ndo, we repositioned this unique value offered by Mehmet Sandal to the market. Then we developed a brand strategy that will add meaning to Mehmet Sandal's brand value, to create a distinctive place in the minds of the artisan food lovers.

From rebranding to packaging, we wanted to emphasize the childlike joy in the core of the brand and portray it with elegance and sincerity found in artisanal food production. We created our illustrations and our digital media almost like cartoons with whimsical aesthetics and lots of color.

Mehmet Sandal Brand System Illustrations

Freshness of Our Region, From Heritage Recipes to Your Table

No matter how old we get, flavors and smells can bring us back to our childhood.

Our tomato paste does not contain any additives, thickeners, or preservatives. It contains the best Tatar tomatoes grown in the lands of our region and our precious love.

No matter how old we get, flavors and smells can bring us back to our childhood. That's it! One of the most important reasons for me to enter the food industry in the land where I was born today, is my longing for the past and my desire to keep traditional tastes alive.

Mehmet Sandal

Founder

VISIT

Awards & Recognations

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Web Site Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

The FWA

Shortlist

Site of the Day

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day

Altın Örümcek Web Awards

Shortlist

Best Celebrity Website of the Years

Related Works

illustration, digital media branding