Mehmet Sandal
Ideal Region, Artisan Production, Good Taste.
- CLIENT
- Mehmet Sandal
- YEAR
- 2022
- SCOPE OF WORK
-
- Branding
- Packaging
- Illustration
- Digital Media
- Photo Shooting
Mehmet Sandal is an organic food producer that is passionate to craft the best products with the organic produce and the traditional recipes of the locals from Karaman - Ayrancı region in Turkey.
IN BRIEF
Mehmet Sandal, the owner, wanted to combine his desire to preserve traditional tastes with his longing for the land where he was born and raised. He wanted to bring the traditional and natural flavors of the Karaman-Ayrancı region beyond the region’s borders using a high-quality artisanal production approach.
WHAT WE DID
As Ba'ndo, we repositioned this unique value offered by Mehmet Sandal to the market. Then we developed a brand strategy that will add meaning to Mehmet Sandal's brand value, to create a distinctive place in the minds of the artisan food lovers.
From rebranding to packaging, we wanted to emphasize the childlike joy in the core of the brand and portray it with elegance and sincerity found in artisanal food production. We created our illustrations and our digital media almost like cartoons with whimsical aesthetics and lots of color.
Freshness of Our Region, From Heritage Recipes to Your Table
No matter how old we get, flavors and smells can bring us back to our childhood.
Our tomato paste does not contain any additives, thickeners, or preservatives. It contains the best Tatar tomatoes grown in the lands of our region and our precious love.
No matter how old we get, flavors and smells can bring us back to our childhood. That's it! One of the most important reasons for me to enter the food industry in the land where I was born today, is my longing for the past and my desire to keep traditional tastes alive.
Mehmet Sandal
Founder
VISIT
Awards & Recognations
- Istanbul Marketing Awards, 2021
- Gold Award
- Renewed Corporate Visual Identity Design
- Istanbul Marketing Awards, 2021
- Gold Award
- Social Gender Equality Projects Communication Studies
- 40th GMK Awards, 2021
- Grand Prize
- Best Album Cover Design
- Istanbul Marketing Awards, 2020
- Gold Award
- Best Sustainability Communication / UN Global Compact
- Felis Awards, 2020
- Achievement Award
- Best Digtal UI & UX Of the Year / Website
- 18th Altın Örümcek Web Awards
- Silver Award
- Best Microsite Of the Year / Website
- 31th Kristal Elma
- Bronze Award
- Digital, Social Media & Activation / Website
- Istanbul Marketing Awards, 2019
- Gold Award
- Best Sustainability Communication / YSDG Innovators
- 37th GMK Awards
- Achievement Award
- Best Web Site Design
- Altın Örümcek Web Awards
- Grand Prize
- Best Celebrity Website of the Years
- Altın Örümcek Web Awards
- Grand Prize
- Best Celebrity Website of the Years
- The FWA
- Shortlist
- Site of the Day
- Design Licks Web Awards
- Grand Prize
- Site of the Day
- The FWA
- Talented Bookmark
- Site of the Day
- Altın Örümcek Web Awards
- Shortlist
- Best Celebrity Website of the Years