QNB
Dünyayla 1
- CLIENT
- QNB
- YEAR
- 2023
- SCOPE OF WORK
-
- Branding
- Art Direction
- Advertising Campaign
- Environment
- Motion Graphics
QNB Finansbank, one of the world's leading banks, has invited us to take a leading role in communication initiatives centered around sustainability vision, aiming for sustainable development and a livable world by focusing on children and the ecosystem.
The bank has taken pioneering steps in sustainability within its sector, and in this context, we aimed to create a brand world that would bring about transformation in the sustainability journey. This call not only inspired us in the field of communication but also motivated us with a mission to leave a more livable world for future generations. Collaborating with QNB Finansbank, our goal is to develop creative and original projects to increase awareness and impact of sustainability.
THE STRATEGY
The world is going through an unprecedented challenging period with global warming and depletion of natural resources posing as one of humanity's greatest threats. Our individual and societal actions, whether intentional or not, are adding to the growing danger, deepening the level of damage. Therefore, we made a decision to change our understanding. We changed the understanding of nature for humans and humans for nature. We define our integration into the ecosystem through a world-sensitive human approach. This strategy progresses parallel to the bank's objectives and aims to instill a lifestyle harmonious with the world in communities and individuals.
CONCEPT
We envision a future where a human-centered understanding transforms into a world-centered one, aligning perfectly with QNB Finansbank's global vision. Our sustainability campaign named 'Dünyayla 1' (One with the World) represents a unique approach where humanity integrates with nature and establishes a deeper connection with the world.
VISUAL APPROACH
We transformed the bank's conventional corporate identity into a playground. While transforming its corporate identity, we produced more competitive and vibrant gradients with a palette of secondary colors to emphasize the bank's unique and innovative aspects. Inspiring colors were selected, drawing inspiration from the rich tones of nature. We designed each of our sustainability goals by blending the unique treasures of the world. We approached our brand identity's energetic and dynamic color world with a fluid combination through vivid and clear gradient percentages.
RESULT
With our 'Dünyayla 1' brand, we are aware that QNB Finansbank's steadfast and pioneering stance in the field of sustainability has been further strengthened. Our creative strategies and projects, supported by powerful and resilient content, induce behavioral changes in communities and individuals regarding sustainability. These steps not only contribute to our goal of leaving a more livable world for future generations but also enhance the bank's brand value. As we learn to let the world flow on its own and live without intervening, we believe that the fruits of sustainability-focused efforts will be reaped. Through QNB Finansbank, we aim to deliver this important message to every segment of society, progressing by increasing awareness of sustainability.
