QNB Finansbank

Dünyayla 1

  • CLIENT
  • QNB FINANSBANK
  • YEAR
  • 2023
  • SCOPE OF WORK
    • Brand System
    • Social Media
    • Film & Motion

QNB Finansbank, one of the world's leading banks, has invited us to take a leading role in communication initiatives centered around sustainability vision, aiming for sustainable development and a livable world by focusing on children and the ecosystem.

QNB Finansbank

The bank has taken pioneering steps in sustainability within its sector, and in this context, we aimed to create a brand world that would bring about transformation in the sustainability journey. This call not only inspired us in the field of communication but also motivated us with a mission to leave a more livable world for future generations. Collaborating with QNB Finansbank, our goal is to develop creative and original projects to increase awareness and impact of sustainability.

qnb finansbank
qnb finansbank
QNB Finansbank

THE STRATEGY

The world is going through an unprecedented challenging period with global warming and depletion of natural resources posing as one of humanity's greatest threats. Our individual and societal actions, whether intentional or not, are adding to the growing danger, deepening the level of damage. Therefore, we made a decision to change our understanding. We changed the understanding of nature for humans and humans for nature. We define our integration into the ecosystem through a world-sensitive human approach. This strategy progresses parallel to the bank's objectives and aims to instill a lifestyle harmonious with the world in communities and individuals.

qnb finansbank
qnb finansbank

CONCEPT

We envision a future where a human-centered understanding transforms into a world-centered one, aligning perfectly with QNB Finansbank's global vision. Our sustainability campaign named 'Dünyayla 1' (One with the World) represents a unique approach where humanity integrates with nature and establishes a deeper connection with the world.

VISUAL APPROACH

We transformed the bank's conventional corporate identity into a playground. While transforming its corporate identity, we produced more competitive and vibrant gradients with a palette of secondary colors to emphasize the bank's unique and innovative aspects. Inspiring colors were selected, drawing inspiration from the rich tones of nature. We designed each of our sustainability goals by blending the unique treasures of the world. We approached our brand identity's energetic and dynamic color world with a fluid combination through vivid and clear gradient percentages.

QNB Finansbank
QNB Finansbank
QNB Finansbank

RESULT

With our 'Dünyayla 1' brand, we are aware that QNB Finansbank's steadfast and pioneering stance in the field of sustainability has been further strengthened. Our creative strategies and projects, supported by powerful and resilient content, induce behavioral changes in communities and individuals regarding sustainability. These steps not only contribute to our goal of leaving a more livable world for future generations but also enhance the bank's brand value. As we learn to let the world flow on its own and live without intervening, we believe that the fruits of sustainability-focused efforts will be reaped. Through QNB Finansbank, we aim to deliver this important message to every segment of society, progressing by increasing awareness of sustainability.

qnb finansbank

Awards & Recognitions

5th IMA Awards

Gold Award

Best Report Design

5th IMA Awards

Gold Award

Best Motion Design

42st GMK Awards

Achievement Award

Best Corporate Identity Design

42st GMK Awards

Achievement Award

Best Motion Design

42st GMK Awards

Achievement Award

Typography Design / Title Design

Brandverse Awards 2023

Gold Prize

Best Corporate Identity Design

Brandverse Awards 2023

Silver Prize

Best Corporate Identity Design

Brandverse Awards 2023

Bronze Prize

Best Motion Design

41st GMK Awards

Achievement Award

Best Corporate Identity Design

41st GMK Awards

Achievement Award

Best Social Media Post and Story Design

41st GMK Awards

Achievement Award

Best Typeface Design / Text Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Mention Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Mention

Best Web Site Design

4th IMA Awards

Mention

Best Corporate Identity Design

4th IMA Awards

Mention Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Indoor Activity

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Website Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day

Related Works

social media, brand system film & motion