Roka

Circular by Design

  • CLIENT
  • Roka Design
  • YEAR
  • 2022
  • SCOPE OF WORK
    • Web Site
    • Brand System
    • Social Media

Roka is an industrial design brand that offers recycling units and user-oriented waste bin products to the market. It also designs projects to raise sustainability awareness and turns waste into resources.

roka design
Old logo.
New logo.
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Harmony of Waste.

THE CHALLENGE

Roka promotes the concept of upcycling in sustainability. It explores materials that are discarded and incorporates them into the design process. They contacted us and stated that they wanted to present their minimal and environmentally friendly waste unit products to the market with a brand system that creates awareness about upcycling and closing the waste cycle.

roka design
Logo set.
roka design
Harmony of Waste.
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roka design
roka design

WHAT WE DID

First, we created modernized waste graphics with abstract shapes designed in different forms. We then created a harmonious brand system out of what aesthethicly seems like ‘’disorganized waste’’. With our logo, we are telling the story of the journey of waste that gets back into the loop with upcycling that comes together from the waste-like geometric shapes that form it.

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Roka’s new logo and the brand system are almost totally upcycled from the abstract shapes that seemed meaningless and discharged from their purpose. With the statements and the motto, we convey and consolidate the brand message. Our brand communication as a whole is almost an identity card that reflects Roka's playful, minimal and functional design approach.

Awards & Recognitions

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Web Site Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

The FWA

Shortlist

Site of the Day

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day

Altın Örümcek Web Awards

Shortlist

Best Celebrity Website of the Years

Related Works

web site web site