Roka
Circular by Design
- CLIENT
- Roka Design
- YEAR
- 2022
- SCOPE OF WORK
-
- Logo
- Brand System
- Social Media
Roka is an industrial design brand that offers recycling units and user-oriented waste bin products to the market. It also designs projects to raise sustainability awareness and turns waste into resources.
THE CHALLENGE
Roka promotes the concept of upcycling in sustainability. It explores materials that are discarded and incorporates them into the design process. They contacted us and stated that they wanted to present their minimal and environmentally friendly waste unit products to the market with a brand system that creates awareness about upcycling and closing the waste cycle.
WHAT WE DID
First, we created modernized waste graphics with abstract shapes designed in different forms. We then created a harmonious brand system out of what aesthetically seems like ‘’disorganized waste’’ With our logo, we are telling the story of the journey of waste that gets back into the loop with upcycling that comes together from the waste-like geometric shapes that form it.
With our logo, we are telling the story of the journey of circling waste within the loop of upcycling, which tells the narrative of the brand through the geometric shapes that form it.
Roka’s new logo and the brand system are almost totally upcycled from the abstract shapes that seemed meaningless and discharged from their purpose. With the statements and the motto, we convey and consolidate the brand message. Our brand communication as a whole is almost an identity card that reflects Roka's playful, minimal and functional design approach.
VISIT
Awards & Recognitions
5th IMA Awards
Gold Award
Best Report Design
5th IMA Awards
Gold Award
Best Motion Design
42st GMK Awards
Achievement Award
Best Corporate Identity Design
42st GMK Awards
Achievement Award
Best Motion Design
42st GMK Awards
Achievement Award
Typography Design / Title Design
Brandverse Awards 2023
Gold Prize
Best Corporate Identity Design
Brandverse Awards 2023
Silver Prize
Best Corporate Identity Design
Brandverse Awards 2023
Bronze Prize
Best Motion Design
41st GMK Awards
Achievement Award
Best Corporate Identity Design
41st GMK Awards
Achievement Award
Best Social Media Post and Story Design
41st GMK Awards
Achievement Award
Best Typeface Design / Text Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Illustration Design
4th IMA Awards
Mention Award
Best Illustration Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Gold Award
Best Web Site Design
4th IMA Awards
Mention
Best Web Site Design
4th IMA Awards
Mention
Best Corporate Identity Design
4th IMA Awards
Mention Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Renewed Corporate Identity Design
4th IMA Awards
Gold Award
Best Indoor Activity
20th Altın Örümcek Web Awards
Bronze Award
Best Fashion & Beauty of the Year / Website
Istanbul Marketing Awards, 2021
Gold Award
Renewed Corporate Visual Identity Design
Istanbul Marketing Awards, 2021
Gold Award
Social Gender Equality Projects Communication Studies
40th GMK Awards, 2021
Grand Prize
Best Album Cover Design
Istanbul Marketing Awards, 2020
Gold Award
Best Sustainability Communication / UN Global Compact
Felis Awards, 2020
Achievement Award
Best Digtal UI & UX Of the Year / Website
18th Altın Örümcek Web Awards
Silver Award
Best Microsite Of the Year / Website
31th Kristal Elma
Bronze Award
Digital, Social Media & Activation / Website
Istanbul Marketing Awards, 2019
Gold Award
Best Sustainability Communication / YSDG Innovators
37th GMK Awards
Achievement Award
Best Website Design
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Altın Örümcek Web Awards
Grand Prize
Best Celebrity Website of the Years
Design Licks Web Awards
Grand Prize
Site of the Day
The FWA
Talented Bookmark
Site of the Day
