Sertaç Özgümüş
Welcome to SÖ World of Music
- CLIENT
- Sertaç Özgümüş Music Production
- YEAR
- 2019
- SCOPE OF WORK
-
- Branding
- Art Direction
- Web Design
- Motion Graphics
IN BRIEF
This personal website is designed for Sertac Ozgumus, one of Turkey’s most important composers. At the beginning of the concept creation process we, as an agency, focused on one simple question: How should a musician’s website look like?
The answer was hidden within Web GL and p5.js technologies. By using these technologies we created an interactive user experience in which visitors use their own voice or make a noise in order to enter the website.
What we did
We created a graphic equalizer by splitting the composer’s showreel into separate tracks for the landing page. Vector 2D libraries are developed with Audio Visualizer by using bass, high and midrange tones. To boost the projects, we adopted a minimal graphics design approach and used an asymmetric layout especially in the menu and inner pages.
IMPACT
Visitor track analysis showed us that people loved experiencing voice control entrance technology and spent most of their time at the landing page. It is very exciting to be the first in our country to develop and create such a breakthrough experience.