MAD

MEETING OF MAD IDEAS WITH WISE MINDS

  • CLIENT
  • Istanbul Marketing Group
  • YEAR
  • 2024
  • SCOPE OF WORK
    • Art Direction
    • Type Design
    • Advertising Campaign
    • Motion Graphics

MAD is a digital news portal at the very leading edge of creativity and design. It sparks innovative ideas, displays inspiring works, and brings interviews with leaders in marketing, advertising, and design spheres, bearing knowledge touched by the trends in the sphere of today’s creative conception. It always keeps the reader moving forward, making time with the leading edge of the creative world.

THIS IS MAD

THE MEETING OF MAD IDEAS WITH WISE MINDS

Every great idea that starts with a spark catches fire at MAD. At Ba’ndo, our role is to identify the roots of creativity and create inspiring brands. MAD is one of the projects we encountered during our journey of brand creation. We can define MAD as a digital news portal providing insights into the worlds of creativity, marketing, and design, serving as a valuable resource for industry professionals and design enthusiasts. While designing MAD's story, we also aimed for it to be a learning platform and meeting point for a creative community.


BRAND IDENTITY

If we had to summarize MAD's brand identity in one word, it would be 'bold.' But it is not just that; it is also passionate and rebellious! MAD's brand story is about the passion and creativity behind every design, advertising campaign, and marketing strategy. We are all interested in the three main pillars of marketing, advertising, and design, and we love discovering works that cross the boundaries between these disciplines. We leveraged the power of design to explain these processes and their extraordinary results. We thought of the MAD logo not just as a typographic solution but as a character with a soul. MAD is a bit crazy, a bit angry, but very curious!

With a minimal and striking design, we created an expression that highlights the passion and creativity of our content. The sharp lines and striking details of our logo best reflect MAD's spirit. It is both solid and flexible, offering us endless possibilities. The logo, with its retro style, warmly greets all the beautiful things of the past. It has a bit of an 80s vibe, a bit of pop art, a bit of today and tomorrow. This gives our brand a unique flavor.


MAD MOVEMENTS

MAD's brand identity comes to life with our animations! To create these, we used the frame-by-frame technique, considered the ancestor of animation. This technique allowed us to create a sense of originality and a retrospective view that suits the spirit of MAD. The lines used in our icon language are sharp and clear, just like our logo. This clarity best reflects the essence and passion of the brand.


ILLUSTRATIONS AND MASCOTS

And of course, we have a mascot inspired by the MAD logo. Or rather, many mascots! These mascots are full of liveliness and energy, just like our brand! They expand and explain the MAD world, almost like toys, vibrant and energetic. And of course, very curious.

Credits

Ba'ndo

Creative Direction:

Emrah Doğru

Design:

Bengisu Demirkaya

Illustrations:

Bengisu Demirkaya

Motion Design:

Bengisu Demirkaya, Mahmut Kalyoncu

Strategy, Copywriting:

Bahar Nihal Ersözlü

Account Direction:

Göksel Balaban

Project Management:

Göksel Balaban

Developer:

Ba'ndo

Case Photography:

Göksel Balaban

MAD

Batuhan Çevik

Fonts

Roboto by Christian Robertson

NewsReader by Production Type

Experience the mad app with this link

We had previously worked with Ba'ndo on different projects. We wanted to work with them for our new brand MAD as well. One of the biggest advantages of working with Ba'ndo is that the team shares your vision and internalizes the projects. You're not just working with an agency that makes a difference with design, but also with a team that is not afraid to ask you the right questions to expand the world in your mind. The reason I say team is that throughout the process, Ba'ndo became a partner in the project, not just an agency. In our first discussion about brand identity, we received a project that was far beyond what we had imagined. I hope the enjoyable outcome of this collaboration inspires everyone.

Batuhan Çevik

Founder

MAD Magazin
Istanbul Marketing Group

Awards & Recognitions

5th IMA Awards

Gold Award

Best Report Design

5th IMA Awards

Gold Award

Best Motion Design

42st GMK Awards

Achievement Award

Best Corporate Identity Design

42st GMK Awards

Achievement Award

Best Motion Design

42st GMK Awards

Achievement Award

Typography Design / Title Design

Brandverse Awards 2023

Gold Prize

Best Corporate Identity Design

Brandverse Awards 2023

Silver Prize

Best Corporate Identity Design

Brandverse Awards 2023

Bronze Prize

Best Motion Design

41st GMK Awards

Achievement Award

Best Corporate Identity Design

41st GMK Awards

Achievement Award

Best Social Media Post and Story Design

41st GMK Awards

Achievement Award

Best Typeface Design / Text Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Illustration Design

4th IMA Awards

Mention Award

Best Illustration Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Gold Award

Best Web Site Design

4th IMA Awards

Mention

Best Web Site Design

4th IMA Awards

Mention

Best Corporate Identity Design

4th IMA Awards

Mention Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Renewed Corporate Identity Design

4th IMA Awards

Gold Award

Best Indoor Activity

20th Altın Örümcek Web Awards

Bronze Award

Best Fashion & Beauty of the Year / Website

Istanbul Marketing Awards, 2021

Gold Award

Renewed Corporate Visual Identity Design

Istanbul Marketing Awards, 2021

Gold Award

Social Gender Equality Projects Communication Studies

40th GMK Awards, 2021

Grand Prize

Best Album Cover Design

Istanbul Marketing Awards, 2020

Gold Award

Best Sustainability Communication / UN Global Compact

Felis Awards, 2020

Achievement Award

Best Digtal UI & UX Of the Year / Website

18th Altın Örümcek Web Awards

Silver Award

Best Microsite Of the Year / Website

31th Kristal Elma

Bronze Award

Digital, Social Media & Activation / Website

Istanbul Marketing Awards, 2019

Gold Award

Best Sustainability Communication / YSDG Innovators

37th GMK Awards

Achievement Award

Best Website Design

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Altın Örümcek Web Awards

Grand Prize

Best Celebrity Website of the Years

Design Licks Web Awards

Grand Prize

Site of the Day

The FWA

Talented Bookmark

Site of the Day